Purpose: modification of the method of valuation of competitiveness of the company on the example of oil and gas companies. Discussion: the authors noted that, in certain circumstances, the dynamic valuation method results not fully reflect the competitive status of the organization. It is therefore proposed to consider the profitability of financial and economic activity as the predominant indicator of formation of financial stability. Results: based on the proposed approach account of the economic entity of financial stability realized within the dynamic approach through operational efficiency.