The relevance of this topic is primarily related to the change in the status of Hispanic media in the United States. Considering that in the middle of the last century most of the Americans listened to the Fox News, CNN, MSNBC, New York Times, Washington Post, today they are focused mostly on the La Opinion, CNN En Espanol, Telemundo, NBC News Latino, Remezcla and others. The changes in the status of Latino/Hispanic media are only one of components in shaping a new reality, where the Latin American population starts playing a much more active role than it did a couple of decades ago. The author reveals the main trends typical for Latino Media of the new era, analysing the content of the modern Hispanic media.