The object of analysis in the article is the specificity of digital culture as a concept of the globalized world and its influence on the creative formation of personality. A factor in the era of globalization is the impact of digital technologies on the development of culture, politics, economics and education, due to which new socio-cultural practices and creative environments for the creative development of a person appear. The author proves that the study of the processes of creativity and creative activity of a person is based on an interdisciplinary approach that integrates the methodology of various humanities: cultural studies, philosophy, art history, and pedagogy.