Communicative strategies are being examined as instruments of the editorial management in regional press. The author concludes that the mass media modeling is being implemented with the help of effective corporate system of communicative codes' distribution.
Translated title of the contributionThe communicative strategies of the media modeling in regional printed press
Original languageRussian
Pages (from-to)6-11
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume107
Issue number4
Publication statusPublished - 2012

    Level of Research Output

  • VAK List

    GRNTI

  • 19.45.00

ID: 9161735