Purpose: to study existing business models and adapt them for the housing and communal services sector. Discussion: the relevance of increasing the competitiveness of enterprises in the housing and communal services sector is beyond doubt, since their consumers are the entire population of the country. The business models studied were mainly previously applied only to the industrial sector. For the housing and communal services sector, for the first time, an attempt was made to adapt them to bring a rather problematic area to a new innovative level using its digitalization and servicization. The article examines existing business models of enterprises: product-oriented, platform-oriented, project-oriented and solution-oriented. A brief description of them is given and the possibility of adaptation for enterprises in the housing and communal services sector is proposed.
Results: it was revealed that product- and platform-oriented models can be used for resource supply and management of multi-apartment residential buildings, and project- and solution-oriented models should and can be used for management of individual housing construction. At the same time, the project-oriented model can be partially implemented for the housing and communal services sector and in apartment buildings. The housing and communal services sector must be competitive and will be helped in this by the digitalization of the economy and servicization of the sphere, which will allow the interests of the consumer to be the basis and adjusted to their individual needs.