The article is devoted to the theoretical understanding of the concept and phenomenon of the new social reality. In the format of a theoretical and sociological excursus, the prerequisites for their appearance are considered. The key characteristics of the new social reality as a phenomenon are highlighted, the main features of the new social reality in Russia are considered. It is argued that within the country it means the need for a radical restructuring of the consciousness and behavior of the vast majority of the population, their acceptance (at least externally) of the new requirements of the Russian leadership.