The article describes the verbal model of the concept HEALTH, which was based on a card index of 100 Chinese social advertising slogans. The focus is on cognitive signs that demonstrate the value of maintaining healthy habits, healthy eating, taking care of the spiritual component of health, and observing the daily routine.
Translated title of the contributionPORTRAIT OF THE CONCEPT HEALTH IN CHINESE SOCIAL ADVERTISING
Original languageRussian
Pages (from-to)747-750
Number of pages4
JournalКогнитивные исследования языка
Issue number3-2 (54)
Publication statusPublished - 2023

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