The article continues a series of empiric researches by the Ural State Federal University scientists, devoted to national basic value dynamics at the turn of the century. Metalinguistic diagnostics was chosen to serve as a methodological basis of this part of research, determining commonplace sense behavior within intensive renovation of conceptual sphere. When changing over a historical paradigm, a commonplace sense manifests itself as the most important part of language self-consciousness, participating in mental-verbal process of personal preference renovation. The corpus of metalinguistic utterances, identified in the database Integrum (Integrum.ru), which includes 3569 media world sources, forms a discourse of a particular type, that reflects an estimative attitude of Russians to basic values. In the course of analysis vectors of estimative preference development were identified, which were formed on the basis of national culture-historical traditions. In the first place reflexive discussion records dynamic processes in comprehension of traditional estimative precepts. Metauttertances reveal axiological changes in axiosphere of Russians. The article gives a conclusion of formation of pragmatic view on the area of traditional spiritual values - friendship, family, wealth, happiness - in accordance with native speaker's adaptation to new social and political conditions. A move to unspiritual gives evidence of a person's navigation in conditions of economic, political and social changes in the country. A trend to formation of negative estimative connotation in key concepts of Russian culture creates a situation of different value system conflict. A situation of ambivalence in the meanings of key concepts has a disintegrating character.