The information flow paralyzes people's conceptual thinking and saves them from running away into thoughtlessness. The generators of the flood bring a new generation, putting them in entertaining false meanings. Information counter-reformation is necessary as a technical alternative to the Internet. To do this, we need to identify the sacred core of the national picture of the world. The masters of the war for mass consciousness have reached the level of neuropsychology - the creation of memes in the memetic war. Talk about artificial intelligence as a new subject of development is an unscientific fake fiction. The danger of digitalization of culture stems from the fact that the content of virtual reality and the processes of rampant gadgetization of children are inhumane, because they are absorbed in the pursuit of profit and in this form have a destructive effect on the consciousness and the sacred core of culture.