This paper presents a study of the personal characteristics of female clients beauty salons. The object of study: personal characteristics of women dissatisfied with their appearance. Objective: To identify and describe the personality traits of female clients. Subject of study: important components of personal constructs women. Hypothesis: Women who frequent beauty parlor are of particular perception of themselves. PURPOSE: To analyze the personality traits of female clients beauty salons, to determine the relationship between consciousness and the dependence of the number of visits to the salon. The theory research on the concept of Vygotsky. Methods: "self-determination test" (SA Budassi); "Diagnostic questionnaire aggression" Bass-Darky; "Spielberg questionnaire study of anxiety" and others. Conclusion: psychological personality traits: self-attitude, self-esteem, self-acceptance is characterized by psychological dependency female clients beauty salons.