Different research approaches are being reviewed concerning the typology of the corporate media, their strengths and weaknesses are being determined. The author concludes that all the existing approaches need to be reconsidered. A wider and structured typology of the corporate press is being presented, which takes into account main features of its modern development.
Translated title of the contributionThe problems of typological analysis of the modern corporate press
Original languageRussian
Pages (from-to)100-106
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume107
Issue number4
Publication statusPublished - 2012

    GRNTI

  • 19.41.00

    Level of Research Output

  • VAK List

ID: 9160172