The current state of the small South Ural city of Kyshtym is considered from the point of view of its tourist attractiveness. The tourist potential of the city, its spectacular and infrastructural facilities are one of the main factors in the further course of the study. The purpose of the study is to analyze the state of the organization of regional tourism in the Chelyabinsk region in the small town of Kyshtym. The object of the study is the small town of Kyshtym in the Chelyabinsk region. The subject of the study is the analysis of elements of architectural and tourist potential, as a possible transformation of the city into a tourist center of regional significance. The current state of Kyshtym is analyzed from the point of view of its tourist and architectural attractiveness. For this purpose, the method "architectural and tourist potential in urban settlement conditions" is used [2], and its approbation on the example of the small town of the Southern Urals Kyshtym.The scientific novelty is indicated by the fact that with the help of the "tourist and architectural potential analysis" [2] the small town of Kyshtym appears before us not as an industrial and industrial settlement, but as a possible center of regional tourism with significant tourist and architectural potential and elements of tourist activity. Results: a graphoanalytical analysis of the assessment of objects and elements of tourist interest, as well as infrastructure facilities for tourist services in the South Ural city is presented. The sequential stages of analysis in this method are highlighted, starting from the identification of spectacular and infrastructural objects and up to graphic schemes for creating a tourist complex with tourist activity zones. Conclusions: the resulting factor of the analysis presented in the study is the rational use and restoration of monuments and objects of tourist activity in Kyshtym, the estimated calculation of the optimal size of tourist flows in the Southern Urals, the further use in the tourism industry of the created graphic schemes of the territorial development of the tourist center in Kyshtym.