Changes in labor legislation are defined as the unity of requirements for specialists, based on the implementation of professional standards that define generalized labor functions and other characteristics necessary for the training, selection and evaluation of the effectiveness of a specialist. However professional standards for such a category of workers as heads of educational organizations have not yet been approved. In the field of the implementation of the functions of managing educational organizations, there has long been a practice of considering these activities from a management perspective, but there are no clearly understood requirements for the level of professional training and qualifications of those who implement these functions. There was a contradiction between the increasing requirements for this category of employees and the lack of recognition of the management of educational organizations as an independent profession, which is also hindered by the introduction of clearly understood, normatively fixed requirements for them.While considering this document, a comparison is made with the already existing standard “Head of the organization”. The possibility and necessity of this standard application are proved before the specialized professional standard will be approved. The development of these standards based on the competency approach that is used to develop other professional standards in the Russian Federation. The application of these standards is fixed normatively and is mandatory for all employees of budget organizations.The implementation of such a standard will lead to the determination and consolidation of the acquisition of the social status of the profession as the head of the educational organization. The acknowledgment of this fairly massive activity as a profession will make it possible to use the entire arsenal of methods of economics and sociology, psychology of labor, for its description; the acknowledgment ensures transparency of requirements for school directors and heads of other educational organizations and allows to fix the requirements for persons appointed to these positions. At the same time, it becomes possible to purposefully prepare a personnel reserve and fully implement a personnel policy aimed at ensuring the quality of educational services. An unambiguous understanding of the rights, duties, and responsibilities of workers of this category at the territory of the country ensures their social and labor mobility and legal protection. Thus, the institutionalization of the profession will lead to the effectiveness of this category of specialists.