The article is devoted to the analysis of the practices of regional and city newspapers of the Perm Territory and the Orenburg Region in building marketing strategies. The purpose of the study is to identify effective methods and methods of work of the editorial staff of a local publication to preserve and expand the audience and the possibility of practical use of this experience. The author, having the opportunity to monitor the activities of the monitored media for a long time, selected 10 publications for detailed consideration, each of them with 10 issues, published in October and November 2022. The empirical basis of the research consisted of 100 editions. Based on theoretical material and on the results of sociological research, personal communication with journalists and editors of territorially localized media, the author concluded that self-promotion and organizational mass work with the audience remain to be the main methods of promotion for the media of this type.
Translated title of the contributionSELF-PROMOTION AND WORK WITH THE AUDIENCE AS THE MAIN LINKS OF A MARKETING STRATEGY SMALL PRESS
Original languageRussian
Pages (from-to)89-98
Number of pages10
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume29
Issue number1
DOIs
Publication statusPublished - 2023

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